Elie Saab
Residences
Billionaires' Block · Sector 111
LAUNCHED
GURUGRAM · INDIA
Branded Residences
Gurugram
A private editorial guide to branded residences, ultra-luxury homes and the emerging luxury districts of Gurugram.
01 — THE WORLD
The Definitive Guide to Branded Residences in Gurugram
Gurugram is entering a new era of luxury residential development—where architecture, hospitality, fashion, design, and private services converge with exceptional real estate.
This platform brings together the city's branded residences, emerging ultra-luxury districts, and significant residential developments in one curated destination.
Our focus is not simply on what is being launched, but on where it sits, who is behind it, what the brand contributes, and why the address matters.
02 — THE CITY
India's Emerging Capital of Branded Luxury
A new geography of luxury is emerging.
Gurugram has evolved from a corporate satellite of Delhi into one of India's most significant wealth and residential markets.
01 — Connectivity
Proximity to New Delhi and IGI Airport gives Gurugram an unusual advantage for globally mobile residents, business leaders, and NRI buyers.
02 — Wealth Ecosystem
The city has developed into one of India's strongest corporate and wealth centres, supporting sustained demand for high-end residential products.
03 — The Next Frontier
Dwarka Expressway and the Delhi-border sectors are creating a new generation of large-format, hospitality-led residential developments.
03 — THE DISTRICT
Billionaires'
Billionaires'
Block
Sector 111 · Dwarka Expressway
Billionaires' Block is positioned within the Smart City Delhi Airport development at Sector 111, Gurugram. Its location directly at the Delhi border and its planned concentration of branded residential concepts make it an emerging focal point for Gurugram's ultra-luxury residential market.
At a Glance
| Location | Sector 111, Gurugram |
|---|---|
| Corridor | Dwarka Expressway · Delhi Border |
| Setting | Smart City Delhi Airport |
| Scale | 170 acres (within the larger 250-acre SCDA township) |
| Status | Emerging branded-residence district |
04 — THE COLLECTION
A Curated Selection of Gurugram's Branded Addresses
05 — EXPLORE BY LOCATION
Gurugram's luxury landscape extends beyond Sector 111.
Dwarka Expressway
Emerging large-format luxury developments and the city's next generation of branded residential ecosystems.
Golf Course Road
An established luxury corridor associated with premium residential addresses, strong connectivity, and mature infrastructure.
Golf Course Extension
A rapidly evolving luxury micro-market with significant premium residential development.
06 — UNDERSTANDING BRANDED RESIDENCES
Not every luxury residence is a branded residence.
And not every branded residence represents the same proposition.
01
The Brand
Who is the brand and what does it actually contribute to the identity and ethos of the property?
02
The Design
How deeply does the brand influence the architecture, interior finishes, and common spaces?
03
The Service
Who operates the hospitality experience and what level of private service is guaranteed?
04
The Experience
What amenities, lounges, and wellness facilities are genuinely exclusive to the residents?
05
The Economics
What are the ongoing maintenance, service, and ownership costs associated with the brand?
06
The Asset
Does the underlying real estate—its location and execution—justify the brand premium?
07 — THE BUYER
The Brand Is Only One Part of the Equation.
A globally recognised name can create desirability. It does not automatically create a well-executed residence or a sound investment.
Branded residences represent a distinctive segment of the luxury market. Discerning buyers must evaluate the underlying real estate fundamentals.
- Brand Premium — How much of the purchase price is attributable to the brand, and is it justified?
- Execution — Developer credibility, track record, and RERA compliance.
- Structure — The specifics of the brand agreement and ongoing management contracts.
- Economics — Rental yield potential, maintenance costs, and secondary market liquidity.
- Exit Strategy — Who is the likely buyer when you eventually choose to resell?
08 — EDITORIAL STANDARD
How We Evaluate the Market
We distinguish between verified project information, publicly announced developments, and editorial market analysis.
01 SOURCE
Information is compiled from official developer materials, RERA records, and public documentation.
02 VERIFY
Project information is reviewed before publication. However, pricing and timelines are subject to change.
03 UPDATE
Market intelligence is periodically reviewed.
04 DISCLOSE
This intelligence platform is operated and editorially curated by 10x Infra.
09 — PRIVATE ACCESS
Private Access to Gurugram's Branded Residences
Receive curated updates on new launches, private previews, availability, and selected investment opportunities across Gurugram's luxury residential market.
10 — FREQUENTLY ASKED QUESTIONS
Common Enquiries
What are branded residences in Gurgaon?
Branded residences are ultra-luxury residential developments created in partnership with globally recognized lifestyle, hospitality, or design brands. They combine high-end real estate with the design language, services, and prestige associated with the partner brand.
What is Billionaires' Block?
Billionaires' Block is an emerging ultra-luxury residential ecosystem positioned within the Smart City Delhi Airport development in Sector 111, Gurugram. It is designed to host a curated collection of branded residences within a single master plan.
Is Billionaires' Block in Gurgaon or Delhi?
Billionaires' Block is located in Sector 111, Gurugram (Haryana), but it is positioned directly on the Dwarka Expressway immediately adjacent to the Delhi border, offering seamless connectivity to the capital and IGI Airport.
Which branded residences are currently launched in Gurugram?
The market is actively expanding. Notable developments include the launched Elie Saab Residences at Billionaires' Block, with additional projects—such as Jacob & Co Residences—subject to official launch announcements.
What is the difference between branded and luxury residences?
While standard luxury residences offer high-end finishes, branded residences are bound by the strict design and operational guidelines of an international brand partner. This often includes a higher tier of hospitality-trained staff, exclusive resident-only services, and global brand recognition.
Which areas of Gurgaon have branded residences?
The primary emerging hubs for these ultra-luxury ecosystems include Sector 111 (Billionaires' Block), Sector 103, Golf Course Road, and the Golf Course Extension Road corridor.
Are branded residences a good investment in Gurgaon?
They may appeal to investors seeking highly differentiated luxury residential assets. However, rental yields, capital appreciation, and resale liquidity vary significantly by project, location, brand structure, and broader market conditions.
What should I check before buying a branded residence?
Discerning buyers should evaluate the developer's track record, the specific terms of the brand management agreement, the underlying micro-market fundamentals, RERA compliance, and the ongoing maintenance costs associated with the luxury services.